The RECAP platform will be tested and validated in an operational environment in 5 countries, with the active participation of public  organisations,  agricultural  consultants,  and  farmers.  In  particular,  the  pilot  implementation  in  Spain,  Greece,  and Lithuania  will  focus  on  the  public  service  delivery,  with  the  participation  of  4  public  organisations  which  are  members  of  the project consortium (INTIA, OPEKEPE, NMA, and LAAS) and responsible for the implementation of the CAP in these countries. In UK, and Serbia, the delivery of personalised services will be tested with private companies that offer agricultural consultancy services (partners  STRUTT  &  PARKER  and  INO). Farmers and  farmers’   associations  and  cooperatives  will  be  involved  in  all pilots though various channels, as described in detail for each pilot below. The Communication Plan will support the launching of the pilots in the 5 participating countries Spain, Greece, Lithuania, England and Serbia. In Spain, Greece and Lithuania public service delivery will be tested with INTIA, OPEKEPE, NMA, and LAAS. In UK and Serbia with agricultural consultancies STRUTT & PARKER and INO.